SWOT Analysis 

This means identifying the strengths and weaknesses of the organization's internal environment, over which it has control. And opportunities and threats in the external environment, which constitutes a pivotal element in the process of preparing the strategic plan, by providing a general framework for thinking about the organization’s internal and external environment .

•  It is an analytical framework within the process of planning an analysis :

•   Internal environment: strengths and weaknesses

•   External environment: opportunities and threats

Why do we use the  SWOT approach?  In the analysis?

Analysis points help in preparing a plan that takes into account many internal and external factors, increases the possibility of benefiting from the available strengths and opportunities,  and reduces the impact of weaknesses and threats.

Necessary requirements before  starting to conduct a  SWOT analysis ):

•  Clearly define the roles and tasks that  you must perform

•  Evaluation of internal or personal resources

•  Analyze and understand the external conditions associated with the organization

The internal environment of the organization:

•  The internal environment is all the practical areas that exist within the organization (financial management, human resources, programming, activities,  etc.).

•  The organization must identify the strengths and weaknesses in implementing its functional and administrative performance ( since no organization will  have equal relative powers in all its practical (functional) areas ).

•  This helps the organization prepare alternative strategies to take advantage of opportunities and avoid threats.

A Basics of analyzing the internal environment :

The process of analyzing the organization's internal environment helps identify strengths and weaknesses.

This process is based on the use of specific criteria that help in making comparisons, the most important of which are:

•  Analysis of past performance

•  Compare rates and ratios

•  An analysis of the work indicators of this non-governmental organization compared to other organizations

•  Comparing the performance of this non-governmental organization with the ideal performance of other organizations.

strength point:

Strengths are actually internal capabilities that exist in the organization and help them take advantage of available opportunities and combat threats.

Questions:

•  What are the things you are good at doing ?

•  How are our competitors ?

•  What are our sources?

Weaknesses:

The presence of any weak factors or conditions that prevent the organization from meeting its needs and taking advantage of the available opportunities. 

َQuestions :

What are our weaknesses ?

What is the most annoying thing for those who benefit from our services?

Opportunities :

•  It is any external circumstances or specific situations that facilitate the achievement of general goals.

Questions

•  What external changes or conditions help implement the program ?

Threats:

Any conditions or situations that affect the efficiency of the organization.

Questions

What changes or external conditions could affect the organization or program?